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# This Week in Podcasting: PodAnalyst Launch, Amazon Ad Spend, and More
- URL: https://www.podcastvideos.com/podcast-news-podanalyst-amazon-apple-updates/
- Published: 2025-09-25T17:00:12.000Z
- Updated: 2025-09-25T17:00:12.000Z
- Description: Key updates in podcasting include PodAnalyst’s analytics tool launch, Amazon leading ad spend, and Apple Podcasts adding geo-targeting features.
- Author: Staff Report
- Tags: Audio Software, Marketing, Publishing

- [**PodAnalyst Launch**](https://podanalyst.com/?ref=podcastvideos.com)**:** A new tool named PodAnalyst has been launched to help podcasters unify their analytics across Apple, Spotify and YouTube. The service offers free access to podcasts with under 1,000 listeners.
- **Amazon Leads Podcast Ad Spend:** According to [Magellan AI](https://www.magellan.ai/research/top-podcast-advertisers?ref=podcastvideos.com), Amazon was the top spender in podcast advertising last month, with GoDaddy significantly increasing its spend.
- **Pocket Casts Customization:** A developer has found a way to modify the code for [Pocket Casts](https://support.pocketcasts.com/knowledge-base/ads-in-episodes/?ref=podcastvideos.com) to remove advertisements, though it currently requires Android developer skills.
- **Apple Podcasts Geo-Targeting:** Apple Podcasts appears to have updated its website to allow creators to select specific regions where their shows are available.
- **ClearMyVoice Service:** A new service, [ClearMyVoice](https://clearmyvoice.com/?ref=podcastvideos.com), offers to remove noise, filler words, and pauses from audio for $5.50 per 5 hours, with a 30-minute free trial.
- **RedCircle Attribution Improvement:** RedCircle improved its campaign impression data accuracy and reduced setup time by switching to Magellan AI for attribution data.
- **Music Licensing in Podcasts:** [Coleman Insights and Pantheon Media](https://news.radio-online.com/articles/n47880/Coleman-Pantheon-Tackle-Music-Licensing-in-Podcasts?ref=podcastvideos.com) discussed music licensing in podcasts, suggesting music companies allow licensing and hosting companies administer it.
- **Chrome's AI Webpage Overviews:** Chrome users on Android can now access an AI-powered overview of webpages they are reading.
- **Independent Podcast Awards Host:** Comedian and podcaster Harriet Kemsley will [host the Independent Podcast Awards](https://podnews.net/press-release/harriet-kemsley-independent-podcast-awards?ref=podcastvideos.com) in London on October 15th.
- **The Guardian Hires Producer:** The Guardian has hired Jonathan Menjivar to produce its first U.S video. podcast.
- **New True Crime Podcast:** PAVE Studios has launched a new true crime podcast titled ["Crimes Of…"](https://podscan.fm/podcasts/two-girls-one-ghost/episodes/introducing-our-new-podcast-crimes-of?ref=podcastvideos.com).