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# Notion Turns B2B Marketing on Its Head with Influencers - Even Snoop Dogg
- URL: https://www.podcastvideos.com/notion-turns-b2b-marketing-on-its-head-with-influencers-even-snoop-dogg/
- Published: 2025-08-19T20:00:50.000Z
- Updated: 2025-08-19T20:00:49.000Z
- Description: Notion’s LinkedIn “Notion Faces” campaign blends creator freedom, strategic timing, and even celebrity support, proving influencer marketing can thrive in B2B spaces when it's unexpected, authentic, and community-driven.
- Author: Staff Report
- Tags: Marketing, Business, Publishing

Notion has taken a bold, creative swing at LinkedIn influencer marketing, blending laser-focused [B2B strategy](https://www.podcastvideos.com/articles/the-power-of-video-podcasts-for-b2b-businesses/) with unexpected personalities.

### Why LinkedIn Works for Influencer Marketing

Despite LinkedIn’s reputation as a strictly professional platform, brands are discovering that influencer content can land meaningfully here. [Notion began dabbling in LinkedIn influencer campaigns](https://econsultancy.com/notion-influencer-marketing-b2b-linkedin/?ref=podcastvideos.com) nearly three years ago, recognizing the platform’s credibility and ability to reach decision-makers in both B2B and B2C spaces. 

Their [“Notion Faces”](https://faces.notion.com/?face=s6e58y0b21n40m71h323a0&ref=podcastvideos.com) campaign launched this past January, powered by over 60 creators on LinkedIn and broader participation across YouTube, Instagram and TikTok.

### Authenticity and Creative Freedom Win

Notion briefed creators on the campaign but let them put their personal spin on it. This led to a mix of content styles: some influencers offered practical tips for landing new clients, while others turned their Notion-generated avatars into memes. The diversity of content helped the campaign appeal to many corners of LinkedIn’s professional audience.

### Celebrity Buzz: Snoop Dogg Joins the Party

The standout star of the campaign was Snoop Dogg – Notion’s first celebrity collaborator. [His post on LinkedIn](https://www.linkedin.com/posts/snoopdogg%5Fnotionfaces-activity-7282456252687831041-%5FNpn/?ref=podcastvideos.com) praising the profile customization features of Notion added a massive buzz. That ripple of surprise and FOMO drove waves of user-generated content.

### Community, Timing, and FOMO Fuel Success

Not just a product push, the “Notion Faces” campaign was about celebrating creativity and connection. It launched during the January surge of “New Year, New You” productivity mindsets, a strategic nod to users setting new goals. Synchronized creator posts created a sense of FOMO, [making Notion nearly impossible to miss](https://newsletter.creatormatch.com/p/behind-the-scenes-of-notion-s-biggest-marketing-campaign-of-2025?ref=podcastvideos.com) that week.