> ## Content Index > Fetch the complete content index at: https://www.podcastvideos.com/llms.txt > Use this file to discover other available public pages before exploring further. # In the News: Podcasting Developments - URL: https://www.podcastvideos.com/in-the-news-podcasting-developments/ - Published: 2025-05-06T12:51:29.000Z - Updated: 2025-05-06T12:51:28.000Z - Description: New products, research and companies detailed - Author: Staff Report - Tags: Business, Publishing Here’s the expanded **12-item news brief** from the podcasting industry (mid-April to early May 2025), now updated with **live embedded links** to each company, product, or report, not to source articles: --- ### 🎙️ New Products & Company Launches **1\. Gene Pool Media Launches Science Podcast Network** On April 25, [Gene Pool Media](https://www.genepool.media/?ref=podcastvideos.com) debuted a new science-focused podcast network. The launch coincided with DNA Day, aiming to enhance science communication through podcasting. **2\. Wondery Signs Deal with Lindsay Graham and Airship** [Wondery](https://wondery.com/?ref=podcastvideos.com) announced a multi-year agreement with producer and host [Lindsay Graham](https://www.airship.fm/lindsaygraham?ref=podcastvideos.com) and his company [Airship](https://www.airship.fm/?ref=podcastvideos.com). The deal includes first-look rights to new series and expansions into books and live events. **3\. iHeartMedia Expands into Asia with New Podcast Slate** [iHeartMedia](https://www.iheartmedia.com/?ref=podcastvideos.com) revealed plans to launch multi-language podcasts across Asia, in partnership with [Mammoth Media Asia](https://www.linkedin.com/company/mammothmediaasia/?ref=podcastvideos.com). This expansion aims to meet the growing demand for regional digital audio content. **4\. SoundCast and Basis Technologies Form Strategic Partnership** [SoundCast](https://soundcast.fm/?ref=podcastvideos.com) and [Basis Technologies](https://www.basis.net/?ref=podcastvideos.com) have partnered to provide advertisers with expanded access to premium global audio inventory. Their collaboration will streamline media buying for digital audio campaigns. **5\. Meghan Markle Launches 'Confessions of a Female Founder' Podcast** [Meghan Markle](https://archewell.com/?ref=podcastvideos.com) is launching a new show, [*Confessions of a Female Founder*](https://lemonadamedia.com/show/confessions-of-a-female-founder/?ref=podcastvideos.com), produced by [Lemonada Media](https://lemonadamedia.com/?ref=podcastvideos.com). The podcast will feature interviews with female entrepreneurs on leadership and resilience. **6\. Podscribe Introduces Advanced Campaign Reporting Tools** [Podscribe](https://www.podscribe.com/?ref=podcastvideos.com) launched three new features to improve podcast campaign reporting: centralized advertiser dashboards, creative performance summaries, and streamlined attribution insights. --- ### 📊 Research & Industry Insights **7\. Sounds Profitable Releases 'The Advertising Landscape 2025: Reach'** [Sounds Profitable](https://soundsprofitable.com/?ref=podcastvideos.com) released a detailed research report, [*The Advertising Landscape 2025: Reach*](https://soundsprofitable.com/research/the-advertising-landscape-2025-reach/?ref=podcastvideos.com), comparing podcast advertising effectiveness to 15 other U.S. media channels. **8\. Oxford Road and Edison Research Publish White Paper on Podcasting's Future** [Oxford Road](https://oxfordroad.com/?ref=podcastvideos.com) and [Edison Research](https://www.edisonresearch.com/?ref=podcastvideos.com) co-authored a new white paper, [*What is a Podcast?*](https://soundsprofitable.com/research/what-is-a-podcast/?ref=podcastvideos.com), addressing how to define and structure the podcast medium for sustainable growth. **9\. Signal Hill Insights Launches Video Podcast Brand Lift Solution** [Signal Hill Insights](https://signalhillinsights.com/?ref=podcastvideos.com) unveiled a new research service to help advertisers assess brand lift from video podcast campaigns on platforms like YouTube, with metrics like awareness, favorability, and purchase intent. **10\. Cumulus Media’s 2025 Audioscape Report Highlights Podcast Advertising Trends** [Cumulus Media](https://www.cumulusmedia.com/?ref=podcastvideos.com) and [Westwood One](https://www.westwoodone.com/?ref=podcastvideos.com) released the 2025 [Audioscape report](https://www.westwoodone.com/blog/2025/01/21/four-new-findings-about-podcast-advertising-from-cumulus-medias-2025-audioscape/?ref=podcastvideos.com), showing podcast ad saturation remains low and calling for increased brand investment. --- ### 🏆 Events & Recognitions **11\. 2025 Ambies Awards Announced** The [Podcast Academy](https://www.thepodcastacademy.com/?ref=podcastvideos.com) hosted the 2025 [Ambies Awards](https://ambies.com/?ref=podcastvideos.com), where *Hysterical* won Podcast of the Year, and Ira Glass and Sam Sanders received special honors. **12\. The Podcast Show London 2025 Announces Partners and Speakers** [The Podcast Show London](https://www.thepodcastshowlondon.com/?ref=podcastvideos.com) returns May 21–22, 2025, with global partners like [Acast](https://www.acast.com/?ref=podcastvideos.com), [BBC Studios](https://www.bbcstudios.com/?ref=podcastvideos.com), [Amazon Music](https://music.amazon.com/podcasts?ref=podcastvideos.com), and [Wondery](https://wondery.com/?ref=podcastvideos.com) joining as key participants. --- Let me know if you'd like this in a downloadable format or weekly tracking updates on industry news