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# Gen Alpha Turns to AI & Search Over Social Media for Digital Habits
- URL: https://www.podcastvideos.com/gen-alpha-ai-search-digital-habits/
- Published: 2025-11-14T20:30:24.000Z
- Updated: 2025-11-14T20:30:23.000Z
- Description: A new survey finds Gen Alpha uses AI as a search engine and spends more time gaming than scrolling public feeds.
- Author: Staff Report
- Tags: Marketing, Business, Publishing

According to [a new survey of U.S. parents](https://www.digitalinformationworld.com/2025/11/ai-and-search-top-gen-alphas-digital.html?ref=podcastvideos.com) of 15‑ and 16‑year‑olds by Attest, members of Generation Alpha treat artificial intelligence and search functions as everyday tools—while traditional social media holds somewhat less sway than with older generations. 

### What the data shows

- **Device use**: 92 % own a smartphone, 74 % a console, 70 % a smart TV, 67 % a PC or laptop.
- **AI & search usage**: 46 % of teens are reported to use AI as a search engine; 44 % use it for schoolwork.
- **Creation & experimentation**: 39 % experiment with AI‑generated images/videos or build small apps.
- **Social media & gaming**: While 55 % [scroll social apps 3+ hours per day](https://www.podcastvideos.com/articles/ai-social-media-workflow-2025/), gaming appears as a stronger social hub: 43 % play more than three hours daily.
- **Financially active**: 21 % make in‑game or app purchases weekly; 48 % of teens have more than US $1,000 in savings.
- **Mental health concerns**: About 13.5 % of teens struggle “very often”, and 11.5 % “somewhat often” with mental‑health issues.

### What this means for creators, brands & educators

For content creators, marketers, and educators: [this generation expects interactive, helpful, AI‑powered experiences](https://www.kbvresearch.com/blog/ai-powered-digital-content-creation-trends/?ref=podcastvideos.com), not just passive scrolling. They are less visible on public social feed spaces and more present in private/gaming/AI‑chat environments. 

### Meeting them means shifting strategy:

- Use search‑ & AI‑based tools in your content mix.
- Explore interactive formats (chatbots, AI‑assistants, exploratory apps).
- Recognize that the “social media feed” is not the only place—they hang out in gaming and private‑community contexts.
- Build with mindfulness of mental‑health and misinformation concerns—they matter for Gen Alpha.